It is well known that the bear is the Finnish national animal, a lesser known fact is that this bear has developed a taste for good wine and is thirsty for more. 

Thirsty Bear is a Helsinki-based wine agency that represents wine producers from Australia and New Zealand in the Finnish market. We love independent, family owned vineyards and organically farmed wines. Our goal is to bring more of the amazing wine that we taste on our travels to the people of Finland.

Thirsty Bear Wine.jpg


Founder Tom Murray Willis discovered his passion after inheriting his grandmother's dessert wine collection. Ever since then he has been intrigued by the grape varieties and wine regions of the world. Originally from London, Tom moved to Helsinki in 2015 after travelling across Australia. Upon arrival he was disappointed to find that none of his favourite Australian wines were available. It wasn't long before he decided to open a wine agency to bring the wine he loves to the people of Finland.

At Thirsty Bear we believe in real wine with a story and an interesting history. Our clients are small and medium sized family owned wineries in Australia and New Zealand. Working with a natural product has given us a deep respect for the environment. To minimise our impact we work with organic producers and those who share our values.


Our focus is selling wine to the Finnish state owned alcohol monopoly Alko either directly or through our strategic partner importer Astra Wines.


We offer fun and educational tastings for private and corporate clients that are tailor made to suit your needs, whether you are beginners or wine enthusiasts.


Interested in learning more about wine from Australia and New Zealand? Join the Bulevardi Viiniklubi mailing list for invitations to monthly wine tastings.





Bird in Hand Sparkling Pinot Noir 2017*

Adelaide Hills, South Australia

€15.98 in Alko

Brut, acidic. Wild strawberry, light peach, hint of cherry, spicy, minerally.

Hot Tip: taste with sashimi or to celebrate Suomi 100 vuotta.   

Waimea Sauvignon Blanc 2018*

Nelson, New Zealand

€14.49 in Alko

Dry, acidic. Lime, green apple, light gooseberry, currant leaf, passion fruit, fresh and refreshing.

Hot Tip: sun terrace wine, great with fresh fish or summer salads.

Awatere River Pinot Gris 2017*

Marlborough, New Zealand

€14.87 in Alko

Dry, acidic. Lime, pear, yellow plum, light mango, hint of herb. 

Hot Tip: great with antipasto, fresh seafood and Asian dishes.

Audrey Wilkinson Semillon 2016

Hunter Valley, New South Wales, Australia

€15.00 in Alko

Dry, acidic. Green apple, whitecurrant, clementine, light nectarine, minerally. 

Hot Tip: perfect with fresh oysters or cellar for 5-10 years.

Elephant Hill Element Series 'Sea' Sauvignon Blanc 2016

Hawke's Bay, New Zealand

€21.99 in Alko

Dry, acidic. Passion fruit, lime, white currant, almond, light oak, hint of toffee, elegant.

Hot Tip: white fish.

Johnny Q Tempranillo 2017*

Central Victoria, Australia

€12.98 in Alko

Full bodied, medium tannic. Dark cherry, ripe blackberry, light raspberry, chocolaty, spicy.

Hot Tip: smashable wine that goes well with pasta and pizza.

Waimea Spinyback Pinot Noir 2015*

Nelson, New Zealand

€13.00 in Alko

Medium body and tannin. Raspberry, ripe cranberry, wild strawberry, light blueberry, herbal notes.

Hot Tip: roast lamb or Comté cheese.

Grass Roots Organic Shiraz 2018*

Hunter Valley, New South Wales, Australia

€13.50 in Alko

Medium bodied, medium tannic. Cherry jam, ripe cranberry, light strawberry, hint of plum, spicy.

Hot Tip: grilled meat.

Little Yering Pinot Noir 2016

Yarra Valley, Victoria, Australia

€15.03 in Alko

Light bodied, medium tannic. Raspberry, wild strawberry, light basil.

Hot Tip: try with wild mushroom dishes, wood smoked salmon or Comté cheese.

Pepper Tree Shiraz Cabernet 2016*

Wrattonbully, South Australia

€15.48 in Alko

Full bodied, tannic. Blackcurrant, dark cherry, blackberry, light eucalyptus, hint of rosemary. Nuanced.

Hot Tip: perfect with pepper steak.

Forest Hill Estate Shiraz 2016

Mount Barker, Great Southern, Western Australia

€17.49 in Alko

Full bodied, medium tannic. Ripe plum, currant, dark cherry, chocolaty, spicy, light mint.

Hot Tip: seared kangaroo fillet.

Elephant Hill Syrah 2014

Hawke's Bay, New Zealand

€25.16 in Alko

Full bodied, tannic. Dark cherry, ripe plum, light currant, hint of liquorice, oak.

Hot Tip: good with moose casserole. Decant for 1 hour.

McHenry Hohnen Rocky Road Shiraz 2014

Margaret River, Western Australia

€30.15 in Alko

Full bodied, tannic. Dark cherry, ripe plum, chocolaty, light mocha.

Hot Tip: works well with a selection of hard cheese.

Mt Difficulty Bannockburn Pinot Noir 2014

Central Otago, New Zealand

€39.80 in Alko

Medium bodied, medium tannic. Dark cherry, violet, arctic bramble, cinnamon. Balanced, elegant. 

Hot Tip: great with root vegetables or game. Decant. 

Thirsty Bear merchandise now available...

€15 - tote bag

€25 - t-shirt

€45 - jumper

After receiving a lot of love for the Thirsty Bear logo we have launched a range of merchandise for you guys.


* Imported in partnership with Astra Wines