Founder Tom Murray Willis discovered his passion after inheriting his grandmother's dessert wine collection. Ever since then he has been intrigued by the grape varieties and wine regions of the world. Originally from London, Tom moved to Helsinki in 2015 after travelling across Australia. Upon arrival he was disappointed to find that none of his favourite Australian wines were available. It wasn't long before he decided to open a wine agency to bring the wine he loves to the people of Finland.

At Thirsty Bear we believe in real wine with a story and an interesting history. Our clients are small and medium sized family owned wineries in Australia and New Zealand. Working with a natural product has given us a deep respect for the environment. To minimise our impact we work with organic producers and those who share our values.


Our focus is selling wine to the Finnish state owned alcohol monopoly Alko either directly or through our strategic partner importer Astra Wines.


We offer fun and educational tastings for private and corporate clients that are tailor made to suit your needs, whether you are beginners or wine enthusiasts.


Interested in learning more about wine from Australia and New Zealand? Join the Bulevardi Viiniklubi mailing list for invitations to monthly wine tastings.